Triveni Meet, a social engagement of saree and ethnic wear enthusiasts was organized in Delhi, by a Surat based leading retailer of ethnic wear, especially known for sarees. The event was crossroad of bloggers, ethnic wear and saree lovers and Triveni’s insight and ideas upon ethnic wears. The event was held at at Cafe Coffee Day,44 Janpath, Delhi.
Women with an ethnic connect participated in the Triveni meet. Many of them shared their musings and excitement over the three sessions in which the event was spread. Mr. Arvind Saraf, Director, Triveni introduced the brand and spoke about the recent collection which was highly designed for Saree lovers. We were introduced to the latest sarees catalogs with the discussion of designing process to bring the best of fabric and how the designing team works to get a fabric developed until it reaches customer’s hand.
Speaking about further activities like Ambassador programs, Campus programs, Corporate tie ups etc. Saraf added that Triveni has always endeavored to get people involved and evolve as ‘People’s brand’. Hence, many such associations are looked forward to.
It is a 31 year old maker of Sarees and Indian Ethnic wear. Based on the solid foundation built by its Sakambari Silks Mills, it has spanned to global proportions with the advent of its online store – TriveniEthnics.com. It currently has over 80 wholesale counters all over India with listings in all major online retailers as well.